Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Mobile Marketing is Necessary for Growth AND Sustainability

Studies have shown that mobile shoppers are more likely to make impulse purchases and have a greater conversion rate than their desktop counterparts. This is great news for ecommerce, providing you’re optimising the experience for these customers.

The Wardrobe Angel: The best mistake I ever made

“What I thought was the worst mistake of my life turned out to be the best.” Being forced to edit her life and wardrobe, gave Stephanie Roper the inspiration for a business that brings all her skills and passions together.

Car Purchase is Cheaper – But Look at Lifetime Costs

If you are looking to buy a secondhand car for your business, you might find some bargains on the market at the moment. If you are looking to sell one, you may find that its price has depreciated faster than you anticipated. But the purchase cost of the vehicle should only be the starting point for your analysis.