The evidence, the funding and the honest stories behind UK women in business
Prowess is the UK’s longest-running editorial platform for women starting, funding and growing businesses. New guidance, data and founder voices.
Handling the Price Objection Without Discounting
A UK guide to the price objection: why it rarely means what it says, the margin maths behind discounting, and scripts that hold your rate.
Founders, experts and operators, speaking plainly about what building a business actually takes.
Sole trader homeworking expenses: what you can claim
Sole trader homeworking expenses explained by an ATT technical officer: the flat rate tiers, actual costs, HMRC query triggers and record keeping.
Set up a business today
The first moves, in order, from idea to registered business.
Sole trader or limited company
The structure decision that shapes your tax, risk and funding options.
Grants for women in business
Live schemes, eligibility and how to write an application that gets funded.
Write a grant application that gets funded
UK evidence, scoring criteria and the mistakes that sink most bids.
Women in business: the key UK facts
The numbers behind women’s enterprise in the UK, sourced and dated.
Business events this month
Networking, awards and training, checked and dated.