Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Mobile Marketing is Necessary for Growth AND Sustainability

Studies have shown that mobile shoppers are more likely to make impulse purchases and have a greater conversion rate than their desktop counterparts. This is great news for ecommerce, providing you’re optimising the experience for these customers.

The Wardrobe Angel: The best mistake I ever made

“What I thought was the worst mistake of my life turned out to be the best.” Being forced to edit her life and wardrobe, gave Stephanie Roper the inspiration for a business that brings all her skills and passions together.