Why email marketing is back in fashion
For many businesses, the Covid crisis has turned marketing on its head. Bricks and mortar retail outlets have had to take promotions and sales online. Business-to-business companies have had to take their meetings and events online. And every business has had to rethink its customer retention and communications strategies. It has led to a resurgence […]
How to make sure your salon is inclusive and diverse
Creating an inclusive experience for everyone is becoming increasingly important for business owners, as a changing climate is demanding that more is done in order to promote diversity. For salon owners, this is perhaps even more important to consider, as salons are typically catered towards a specific type of person. The harsh lighting and loud […]