Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

How to Use Discounts and Freebies to Attract and Retain Customers

Customers are everything for a business. Without them you simply don’t exist. So the toughest challenge for any venture is acquiring new customers. Customer retention is equally important. While it is easier to retain an existing customer than attract a new one, no business succeeds as a one-hit-wonder. So how do you attract new customers […]