Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Why E-E-A-T matters for Link Building: the new SEO standard

Since the launch of ChatGPT in 2022, shortly followed by many other language learning models, the internet has been filled with AI-generated content. Unfortunately, this content is usually poor in quality or even spammy. To fight this, Google introduced a new concept called E-E-A-T, which aims to reward high-quality content instead.  What does E-E-A-T stand […]