Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

How to Seek Help If Your Business Is Struggling Financially

Glass jar with money and coins spilled on table

If your business is struggling financially, you are not alone. Most businesses hit a rough patch at some point. Rising costs, late-paying customers, a sudden drop in sales or an unexpected bill can quickly turn a healthy cash position into a worry. For women-led businesses, the pressure can be amplified by smaller networks and lower levels of external funding. According to the British Business Bank’s Small Business Finance Markets 2024 report, women-led SMEs account for around 20% of all UK SMEs, yet women-founded businesses continue to receive a small fraction of UK venture capital investment. The important thing is not to panic, but not to ignore the warning signs either. Acting early gives you more options and a better chance of turning things around.

Financial distress has become more common across the UK small business population. The Insolvency Service reported that company insolvencies in England and Wales reached over 25,500 in 2024, the highest annual total since the 2008 financial crisis. This means many other founders are facing similar pressures, and there is no shame in seeking help. This guide sets out practical UK sources of support, from free advice and HMRC payment plans to government-backed finance and peer support.

First Steps When Your Business Is Struggling Financially

Before you approach anyone for help, spend a few hours getting a clear picture of your finances. Pull together your latest management accounts, bank statements, sales pipeline and list of money owed to you and by you. Work out whether the issue is a short-term cash-flow gap or a deeper profitability problem.

Ask specific questions: Which products or services are still profitable? Which costs have grown fastest? Are customers paying later than usual? Do you owe HMRC or other creditors? The clearer your diagnosis, the easier it will be to explain your situation to an adviser and to choose the right support. For context on the wider environment for women running businesses, see our women in business key facts page.

Speak to a Professional Adviser

You do not have to work this out alone. A chartered accountant or qualified financial adviser can review your numbers, spot problems you may have missed and help you build a recovery plan. Look for members of recognised UK bodies such as ICAEW, ACCA or CIMA. If the situation is serious, a licensed insolvency practitioner can explain your duties and options, including whether restructuring or a formal arrangement is appropriate.

Free help is also available. Business Debtline offers free, confidential advice for self-employed people and small business owners in England, Wales and Scotland. Citizens Advice and StepChange can help with both business and personal debts. If you cannot pay a tax bill, contact HMRC’s Business Payment Support Service as soon as possible. HMRC’s Time to Pay arrangement can allow eligible businesses to spread tax debts into manageable monthly instalments, though terms depend on your circumstances and whether you have filed your returns on time.

While you are reviewing your position, look for quick wins on cutting costs and improving cash flow. Sometimes small changes to payment terms, stock levels or supplier contracts can ease pressure faster than borrowing. Our guide to allowable expenses for the self-employed may help you identify costs you can claim.

Explore UK Finance Options Carefully

Debt is not always the enemy; used carefully, it can bridge a gap or fund a recovery. The key is to match the finance to the problem and to understand the total cost, including interest, fees and any personal guarantee.

Look at Government-Backed Schemes and Grants

The UK government’s business finance support finder lists grants, loans and equity schemes you may be eligible for. Recent government-backed options have included the Growth Guarantee Scheme, launched by the British Business Bank in July 2024 as the successor to the Recovery Loan Scheme. It supported SMEs with turnover up to £45 million, with a maximum facility of £2 million per business group (up to £1 million in Northern Ireland). The government provided a guarantee to encourage lenders to lend, but borrowers remained fully responsible for repaying the debt. Schemes change, so always check the latest availability on gov.uk.

Grants do not have to be repaid, but competition is strong and eligibility is narrow. Check your local council, combined authority and sector bodies such as Innovate UK or Arts Council England. Be wary of anyone charging a fee to “guarantee” a grant; legitimate schemes do not work that way. You can also explore business grants for women in the UK.

Compare Bank Loans, Overdrafts and Invoice Finance

High-street and challenger banks offer business loans and overdrafts. Compare the annual percentage rate (APR), arrangement fees, repayment terms and whether a personal guarantee or security is required. If late payments are the main problem, invoice discounting or factoring can release cash tied up in unpaid invoices. A finance provider advances a percentage of the invoice value and either you or they chase payment. Fees apply, so weigh the cost against the benefit of faster cash flow.

Consider Alternative Finance and Revenue Recovery

Options such as peer-to-peer lending, revenue-based finance, crowdfunding and Community Development Finance Institutions can suit businesses that do not fit traditional bank lending. Bridging loans and merchant cash advances are also available, but they are usually expensive and can carry high risk. Only use them if you have a clear, realistic plan to repay and have taken advice from an FCA-regulated broker or adviser. If you want to avoid borrowing altogether, see our guide on how women founders boost revenue without external funding.

Reach Out to Your Network

Running a business can feel isolating, especially when money is tight. Talking to other founders can relieve stress, spark ideas and open doors to new customers or advisers. Women’s business networks are particularly valuable because members often understand the specific barriers women face when seeking finance or negotiating in male-dominated sectors.

Look for local women’s business networks, industry groups on LinkedIn or Facebook, peer mentoring circles or a trusted non-executive director. If you do not have a network yet, start small: one honest conversation with someone who has been through a downturn can change your perspective and your plan.

Take Action Early to Recover

Financial difficulty is not a personal failure; it is a business problem that responds best to early, informed action. If your business is struggling financially, get a clear view of your numbers, speak to a qualified adviser, explore the UK support schemes available to you and lean on your network. The sooner you ask for help, the more options you will have to protect your business, your customers and your own wellbeing.

Charlotte Brierley

A UK business journalist covering innovation, capital, and enterprise trends for women-led ventures. She writes data-driven analysis on funding rounds, startup ecosystems, and emerging business models - with a focus on practical insight for women navigating growth and investment. Before joining Prowess, Charlotte worked in financial communications and early-stage venture research.

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