Marketing Techniques to Grow your Brand

Marketing is evolving, which means that anybody trying to stay abreast of all the ongoing developments needs to dedicate constant and diligent attention. Thanks to marketing’s strong relationship with technology, keeping on track with changes is far from simple. But whether you’ve been managing your business for years or whether it’s a new start-up finding its feet, the sooner you get up to speed with the latest marketing insights the better. Technology adds a layer, but underneath it, the principles are the same; how can you get your product or service in front of potential customers, delight them and keep them coming back?  Here are our top tips from some of the latest marketing techniques worth considering.

Search Engine Optimisation

Search engine optimisation, or SEO, plays a huge part in how any big business’s website operates. In simple terms, SEO refers to the process of making a website appear higher within search results. The idea of this is that, if your website comes back near the top of searches through massive platforms like Google, people will be more inclined to click on it. The more clicks, the more click-throughs, and the more customers you’ll see.

While the most advanced SEO can be complicated, the basic steps can be accomplished without much effort. Onsite SEO techniques optimising title tags and meta descriptions are a great example of this, which are both quick to implement and highly valued. Using the right keywords and ensuring fast website response are also tactics you should consider employing.

Use Promotions

Everybody likes something for nothing, so savings and free giveaways can be a great way to keep customers coming back. The trick here is to know exactly what your audiences want, and not just focus on single large promotions of the most expensive items possible. Not to say those will never help, but in terms of cost-effectiveness, a more targeted approach can be just as effective.

Buy-one, get-one-free deals are abundant in product-based markets such as the fast-food industry and e-commerce, while subscription and streaming platforms such as Spotify offer their users free trial runs to great success. The iGaming industry also makes use of the best casino promo codes as a way to build and retain their customer base. As one of the most rapidly expanding markets in the digital space, the growth of online casinos and the success of this approach speak for themselves.

Improving Customer Service

Selling individual products will help keep the doors open, but ensuring customer satisfaction will prove just as valuable. A customer who feels respected is much more likely to return, so tailoring your experience and support based on customer needs is another important marketing method.

Exceptional customer service can be best achieved by covering your bases, and asking customers directly what they value most. For covering your bases, consider employing online help systems to narrow down questions and, if possible, guide customers to ways that they can help themselves. From this point, questionnaires and direct face-to-face contact could let customers explain their concerns, giving you ideas of changes to make and attitudes to adjust.

Once you understand the framework of the modern marketing environment, it’s time to get some ideas. Chances are you already have some in mind, but for a wider view, check out competitors and other industries with your new critical eye. Borrow and translate which parts of their marketing ideas work best, and consider where they might fall short. Remember, this is a marathon and not a sprint, so it’s okay if you stumble at first, and take a little time to find your feet.