Marketing to Women: 5 Practical Ways to Improve Your Messaging
Women do the shopping at home and in businesses, but comprise just 3% of advertising directors. No wonder most advertising just doesn’t appeal. Here is how to get it right.
Getting the Most from Paid and Free Advertising for Your Small Business
Reports of the death of advertising have been greatly exaggerated. Social media and AI may dominate the headlines, but UK businesses still spend billions on traditional channels—a fact often missing from advice on how to write a business plan. According to the Advertising Association/WARC Expenditure Report, UK ad spend is forecast to exceed £38 billion […]