7 Reasons Why You Need to Try PPC Advertising
Paid search advertisement or PPC is a type of search engine marketing that targets potential customers to find general information or general answers to questions. If you are serious about marketing, you know the value of the return on your investment, and you aim to embrace advertising strategies that bring quick results. With PPC, the […]
Digital marketing skills gap in the UK: career opportunities for women
Digital marketing is one of the UK’s fastest-growing industries. According to the IAB UK Digital Adspend Study, UK digital advertising spend reached £29.6 billion in 2023, an 11% increase on the previous year, and now accounts for more than 80% of the total advertising market. The rise of artificial intelligence, tighter privacy rules and the […]
Why SEO Matters for Multi-Location Businesses in the UK
Google now uses location to come up with the best search results. If your customers are more widely spread it could be time to update your SEO strategy.
How can we close the gender gap in UK tech?
Until the internet revolution women were at the forefront of tech. It’s time to demolish the stereotypes and get the industry back to balance.
Building a digital marketing strategy
Digital marketing is one area of your business development where a strategic approach is both essential and integral to the technology you’re already using. It’s a no brainer!
Home-grown businesses UK: how women are building businesses from home
It’s never been easier to build a home-grown business, says Lianne Wilkinson.