Mums Building a Business: A Practical UK Guide (2026)
What if you have to drop everything to pick up a sick child from school? What if a customer rings while you are at the nativity play? How do you cope during half term?
Why email marketing is still essential for small businesses
Email marketing for small businesses has been declared dead more times than most of us have had hot dinners. Yet it remains one of the most reliable, cost-effective ways to reach customers. While social media algorithms can change overnight and advertising costs keep climbing, your email list is an asset you own and control. In […]
Marketing Strategies to Generate Revenue for Women Founders
John Wanamaker’s complaint that “half the money I spend on advertising is wasted; the trouble is I don’t know which half” no longer applies to most UK small businesses. Digital analytics now let you trace revenue back to specific campaigns, channels and even individual posts. For women running businesses in the UK, choosing the right […]
Starting a Business After Illness: The Breathing Space Story
Maggie proved the doctors who said she’d never walk again wrong. Taking control of her recovery also resulted in a new business providing a B&B retreat centre for women in the heart of Norfolk.
What Stories Should Customers Share About Your Business?
Because people don’t just buy people, they buy stories.
What Is Cyber Insurance? A Guide For Women-Led SMEs
Cyber risk is now a normal part of running a business. Whether you are a sole trader, start-up founder, consultant, retailer, agency owner or growing SME, your business is likely to rely on digital systems every day. Email, cloud software, online banking, customer databases, payment platforms, websites and social media accounts all create opportunities for […]