Why email marketing is still essential for small businesses
Email marketing for small businesses has been declared dead more times than most of us have had hot dinners. Yet it remains one of the most reliable, cost-effective ways to reach customers. While social media algorithms can change overnight and advertising costs keep climbing, your email list is an asset you own and control. In […]
Marketing Strategies to Generate Revenue for Women Founders
John Wanamaker’s complaint that “half the money I spend on advertising is wasted; the trouble is I don’t know which half” no longer applies to most UK small businesses. Digital analytics now let you trace revenue back to specific campaigns, channels and even individual posts. For women running businesses in the UK, choosing the right […]
What Is Cyber Insurance? A Guide For Women-Led SMEs
Cyber risk is now a normal part of running a business. Whether you are a sole trader, start-up founder, consultant, retailer, agency owner or growing SME, your business is likely to rely on digital systems every day. Email, cloud software, online banking, customer databases, payment platforms, websites and social media accounts all create opportunities for […]