Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Halla Tómasdóttir: Feminine Values Still Reshape Finance

Halla Tómasdóttir built Icelandic investment firm Audur Capital on five feminine values in finance: risk awareness, straight talking, emotional capital, profit with principles and independence. When Iceland’s banking system collapsed in 2008, Audur Capital stayed solvent while larger institutions failed. Her 2010 TEDWomen talk showed that finance does not have to be aggressive, opaque or […]

Six women who changed technology: lessons for UK founders

Technology has never been an exclusively male field. From the first algorithms to the platforms that shape modern business, women have designed, coded, financed, and led some of the most important advances of the last two centuries. For women running businesses in the UK today, these pioneers are more than historical figures. Their careers show […]

Realistic Expectations for Deep Cleaning for Your Business

The deep cleaning process is so time-intensive and so energy-draining that many people simply do not finish it once they start. They take shortcuts and do not get done all that they planned to, and that is just as true for businesses as it is for homes. How do you get through a deep cleaning […]