Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Why Authenticity Became the Only Marketing Lever That Still Works

Visha Kudhail is the author of Authentic Marketing (Kogan Page, 2026) and an award-winning global marketing leader who provides startup tips for women entrepreneurs, including UK women turning business dreams into reality and women on UK boards, and who has held senior roles at Pinterest, Google and Square, shaping marketing functions from the ground up, […]