Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Why Authenticity Became the Only Marketing Lever That Still Works

Visha Kudhail is the author of Authentic Marketing (Kogan Page, 2026) and an award-winning global marketing leader. She has held senior roles at Pinterest, Google and Square, shaping marketing functions from the ground up, scaling teams internationally and repositioning brands. She was named a BIMA 100 Champion for Change and won Best Leader in Marketing […]