9 Reasons Why Businesses Lose Customers 

You have your own business, you expect customers and profits, but you get neither. It’s likely that you’ve made mistakes somewhere – all that’s left is to figure out where. These are typical mistakes that entrepreneurs make regardless of their business. It can be a small store or a huge digital company, such as TonyBet. These mistakes lead to a loss of customers. Figure them out and prosper!

Lack of Convenient Delivery

Inconvenient delivery is a sure way to lose customers. Set up a way to make it convenient for customers. Now there are several ways of delivery: somewhere more expensive but faster, somewhere cheaper but longer. Offer the customer to choose a convenient option. By arranging an express delivery, you solve the customer’s problem, and this is always valuable.

Poor Quality Products or Services

If you are interested in building a customer base, do not offer knowingly poor quality products or services – sooner or later it will come back. 

Sell products that you are confident and for which you will not be ashamed, and perform the work for yourself. Otherwise, negative feedback will scare away customers and ruin your business.

An Incompetent Team 

The incompetence of staff in technical matters and unwillingness to understand them is unprofessional, and it leads to loss of customers. Organize training for employees to familiarize them with the products, conduct regular product knowledge tests, and encourage self-training. The seller should be an expert who will help the buyer in his choice, who will advise and teach, and will not offer a pig in a poke!

Rude and Disinterested Employees

Rude and disinterested employees are unforgivable in any business. Train your team. Enroll employees in sales courses, where they will learn how to communicate effectively, study the techniques of cross-sell and up-sell. Increase the motivation of salespeople and control how they communicate with customers. Don’t be afraid to say goodbye to employees who compromise the reputation of your business.

Compulsive Service

Compulsive service is the flip side of disinterest. The customer should not feel like prey. A polite greeting and a willingness to help when questions arise is the perfect format. If you motivate your staff with a percentage of sales, make sure that the desire to sell more does not create a “hunt” for customers. Otherwise, the latter will have a desire to escape from annoying salespeople.

No Website or Social Networks

Today, sales are increasingly likely to be online, so giving the opportunity to make an online order is essential. You don’t have to create a full-fledged online store, you can present products on Instagram and Facebook. By having a page on the web, you won’t miss your customer.

Ignoring or Waiting Too Long for a Response

Feedback and speed of response is essential, it’s one of the conditions for selling and engaging a loyal audience. To make sure this point doesn’t stall, keep an eye on all store accounts. Maybe you should systematise it: check messengers at the beginning of the day (if someone wrote in the evening), at lunchtime, and an hour before closing.

If you have food delivery, flower delivery, or other time-bound services, the response should be immediate. Responding to requests is the main function of the receptionist.

Non-competitive Pricing

Your approach to pricing should be serious. If you charge more than your competitors, without offering superior quality or added value, it is unlikely that your product or service will be bought. The rule also works the other way around: a low price will make the customer think that there is something wrong with the product. Keep the price bar level, keep an eye on the prices of competitors.

Lack of Extra Services

If you sell higher-value products or goods that are not immediately ready to use, then take the opportunity to offer extra services. For example, this could be furniture or a computer that needs to be set up and software installed. 

When offering such goods, you should think about what related services the customer might need. If you can’t do it yourself, find a responsible contractor. Leaving the customer alone with their problems risks losing them and is likely to earn you a reputation for poor service.