Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Financing Strategies for Women in Business: A Practical UK Guide

This great new video animation [2:48] from the Kauffman Foundation shows how barriers to finance are holding back women's businesses, and introduces financing strategies to kick-start growth.

Why finance remains a critical issue for women-led businesses

Access to finance is one of the biggest levers for starting and scaling a business. Yet women entrepreneurs in the UK still face a tougher path to funding than their male counterparts. Understanding the landscape and choosing the right financing strategy can make the difference between a business that stalls and one that grows.

The 2019 Alison Rose Review of Female Entrepreneurship found that only around one in three UK entrepreneurs was a woman, and that closing the gender entrepreneurship gap could add up to £250 billion to the economy. Since then, progress has been encouraging: by 2023, the number of female entrepreneurs in the UK had risen by more than half since 2018, to around 1.6 million. Despite this, access to finance remains a stubborn barrier. Women-led firms are still less likely to apply for external finance, more likely to be discouraged from doing so, and receive a disproportionately small share of UK venture capital.

What holds women back from business finance

The barriers are both structural and behavioural. Women often start businesses with lower levels of personal capital and own less overall wealth, which reduces the amount they can invest themselves and the security they can offer lenders. This is compounded by lower average loan sizes, weaker access to networks of angel investors and venture capitalists, and, in some cases, investor bias.

Research by the British Business Bank consistently shows that women-led SMEs are less likely to seek external finance than male-led firms. When they do apply, they may receive smaller amounts or be turned down more often. These patterns are not a reflection of business quality; they reflect gaps in confidence, networks and information. The good news is that targeted strategies and UK-wide initiatives are helping to close those gaps.

Financing options for women in business

There is no single “best” way to fund a business. The right approach depends on your sector, stage, growth ambitions and appetite for giving up ownership. Below are the main financing strategies available to women entrepreneurs in the UK today.

1. Bootstrapping and revenue finance

Bootstrapping means building the business from personal savings, early sales and reinvested profits. It keeps full control but can limit speed of growth. Many women-led businesses start here, especially service-based and home-based ventures. Revenue-based finance, where repayments are tied to monthly turnover, is an increasingly popular alternative to fixed-term loans for businesses with predictable income.

2. Grants and competitions

Grants do not dilute ownership or require repayment, making them highly attractive. In the UK, options include Innovate UK grants for research and development, local Growth Hub funding, and sector-specific awards. Women-focused programmes such as Innovate UK’s Women in Innovation awards offer funding plus mentoring. National competitions and local enterprise partnerships can also provide cash and raise your profile.

3. Loans and government-backed schemes

Traditional bank loans remain a common route, but government-backed alternatives can be easier to access for newer businesses. The Start Up Loans programme, delivered through the British Business Bank, has provided more than £1 billion to new businesses, with around two in five loans going to women founders. These loans come with free mentoring and fixed interest rates. For established SMEs, the British Business Bank’s regional funds and partner lenders can improve access to debt finance.

4. Equity investment

Equity finance involves selling a stake in your business to investors in exchange for capital. It suits high-growth ventures with scalable models. In the UK, angel networks such as the UK Business Angels Association, Angel Academe and the Female Founders Forum connect women entrepreneurs with investors. The Seed Enterprise Investment Scheme (SEIS) and Enterprise Investment Scheme (EIS) offer tax relief to investors in qualifying early-stage companies, making UK startups more attractive. Women-led businesses still receive a small fraction of total UK equity investment, so building relationships and preparing a strong pitch are essential.

5. Crowdfunding

Reward-based platforms such as Crowdfunder and Kickstarter let you raise money from customers in exchange for products or perks. Equity crowdfunding through platforms like Crowdcube and Seedrs allows you to raise investment from a large pool of small investors. Crowdfunding can also act as a marketing tool, validating demand before you manufacture or scale.

6. Invoice and asset finance

If your business invoices other businesses, invoice finance can unlock cash tied up in unpaid invoices. Asset finance lets you spread the cost of equipment or vehicles. Both can ease cash-flow pressure without giving up equity.

UK initiatives closing the funding gap

Several UK programmes are designed specifically to improve women’s access to finance:

  • The Alison Rose Review of Female Entrepreneurship continues to drive policy, data collection and private-sector commitments, including the Investing in Women Code, which asks financial institutions to improve data and services for female entrepreneurs.
  • The British Business Bank publishes the annual Small Business Finance Markets report and runs schemes such as Start Up Loans and regional investment funds that support businesses at different stages.
  • Innovate UK runs the Women in Innovation programme, offering grants, coaching and networking for women-led innovative businesses.
  • The UK Business Angels Association and women-focused angel networks help connect female founders with early-stage investors and mentors.

Practical steps to strengthen your funding position

  • Know your numbers. Lenders and investors expect clear financial projections, cash-flow forecasts and a realistic valuation.
  • Build your network before you need the money. Relationships with mentors, advisors and investors take time to develop.
  • Match the finance to the purpose. Use short-term finance for working capital and long-term or equity finance for growth and assets.
  • Don’t self-select out. Many women avoid applying because they assume they will be turned down. Research the criteria and apply anyway.
  • Seek specialist advice. Growth Hubs, business support organisations and finance brokers can help you navigate options.

Final thoughts

Financing a business as a woman in the UK is challenging, but the range of options and support available has grown significantly. By understanding the barriers, exploring the right mix of finance and using UK-specific resources, women entrepreneurs can build stronger, more resilient businesses. For a plain-English overview of funding types, women’s angles and practical exercises, see Prowess’s Women’s Business Finance Guide.

Liz Wiley

Liz Wiley is Editor of Prowess, a business coach, and enterprise trainer with more than 20 years of experience supporting entrepreneurs and small business owners across the UK.

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