As the popular saying goes, beauty is found in the eye of the beholder. What one person finds visually appealing, the other might not necessarily agree with. The matter of aesthetics is very personal, and opinions can vary greatly, but there are some universal truths that can be agreed upon.
User experience is one of the greatest factors that affect the conversion rate. People are more likely to engage with a website if it is visually pleasing, simple to read, and easy to navigate. Therefore, it is in your best interests to make your store look good for potential customers. How? One way to do so is by choosing custom themes.
What are Custom Themes for Magento?
In Magento, like in many other e-commerce platforms, custom themes are templates that you can use to change the appearance and layout of your store. They allow you to customize your website to make it stand out from others and give it a personal look that corresponds to your brand identity. You can search for themes using specific colors or in a specific style (like minimalistic or modern) to find one that best suits your needs.
Custom themes are often designed by professionals with experience in Magento. You can try creating your own, but it requires some knowledge of coding and design principles to make sure it looks and acts the way it should.
Where to Find Custom Magento Themes?
There are different websites providing access to a wide variety of custom Magento themes, such as ThemeForest. While the number of templates available there is vast, there is no guarantee the theme will work for your shop and that everything is compatible with your Magento version. Make sure you read the description and reviews before you rush to install a theme, as compatibility issues can severely impact your website’s functionality.
Hyvä Themes: An Easier Alternative
Fortunately, there is a solution that offers a more streamlined and reliable option for a custom look. Hyvä Theme is not only a theme but also a complete set of tools that you can use to change the front end of your store. Hyvä is lightweight, as it only loads 2 JS/CSS resources (as compared to thousands a regular Magento theme uses), making it a great solution for improving website performance.
As this solution offers quicker and easy setup, it can save you time in the long run, and allow you to give your store a professional look faster. Reduced time-to-market is also a key benefit of using Hyvä Theme, as the earlier store launch can bring in more revenue.
How does Hyvä affect your store’s SEO?
One interesting thing about SEO ranking is that it is not only based on the content and keywords on the website itself but also on the loading speed. According to experts, page speed affects the position that your store will get to in Google.
Hyvä, being so lightweight and simple, works great for those who want to improve their search engine rating. Giving it a chance might be just what you need to boost your website’s positioning.
Is Hyvä Expensive?
Unfortunately, Hyvä requires purchasing a license to use the theme, and the cost of €1,000 may be prohibitive to smaller online retailers. The payment is only one-time though, so it may be worth the investment if you can afford it and believe it can be beneficial in your situation. Otherwise, there are other options you can look for that may be better at the beginning. You can always change your theme later, after all!
Is Implementing Hyvä Themes Difficult?
If you are not experienced in Magento development and never worked with a custom theme before, it is advisable to look for a company providing Hyvä Theme development services – they will be able answer all your questions, and ensure that the theme is implemented without issues.
Professionals familiar with Hyvä will not take long to set everything up for you, so you will be able to start using your theme immediately. The cost of hiring a Hyvä specialist differs depending on the size of your website and your location, but there are many different companies and freelancers offering such services for reasonable prices.
Custom Themes as a Way to Enhance Brand Loyalty
One benefit of choosing a solution like Hyvä over basic, ready-made themes is the ability to make your design reflect your brand’s values. By providing your customers with a smooth, seamless experience, you make sure they feel valued.
Choosing a theme that performs at the highest level has the potential to improve customer retention, and even increase sales. Shopping on a cluttered website that freezes every few seconds is annoying, and would cause people to abandon their carts, so why risk that? Hyvä is a responsive, light solution that will give your customers the user experience they need, and in return, foster brand loyalty.
Conclusion: Custom Themes Can Boost Your Business
After reading this article, you likely understand the importance of custom themes for your online store’s success. There is a chance that you have been a customer on a website with a poorly designed, unresponsive theme, and know, what feelings it can evoke in site visitors. Even for SEO reasons, having a custom theme instead of a basic website is crucial.
There is no reason to stick to a generic theme when you can invest in something that will turn your shoppers into regular customers and let them know that you care about their experience. Whether you are interested in Hyvä Themes, found something fitting on a theme marketplace, or would prefer to have something special designed for you, making your website more appealing and user-friendly is a sure way to drive sales and increase customer satisfaction.