It can be quite challenging to find the right way to attract more customers to your business and make you stand out from your competition. Luckily, you have many amazing options, and Every Door Direct Mail is one of them, which can help you boost your engagement and reputation by putting your message directly in front of your customers. Let’s check out what exactly this approach is and how it can help you change the way your marketing functions.
What is EDDM?
Every Door Direct Mail, or EDDM, is a service that allows you to send your marketing material directly to your customers’ addresses in a certain neighborhood or geographic area. The good thing is that you don’t need to have specific mailing lists, and you can reach a wider audience easily. You just have to choose the location, design your postcards and other marketing material, and use this service to deliver it to your potential customers. This increases the chances you will get to the right audience and gain their response and trust.
Targeting the right location
EDDM, unlike other marketing efforts, is specific and great because it allows you to focus on one specific area where you can search for the right customers. For example, if you have a restaurant, then you can send your promotional material to neighborhoods near hotels or within walking distance from your place. All of this will make sure your message gets to the right people who will enjoy your service and be eager to check it out. Whatever kind of business you are dealing with, you should check out Every door direct mail campaigns that are affordable, effective, and can help you reach the right audience. When you focus on those areas where your potential clients live or spend most of their time, you will increase the chances of them visiting you and building a strong relationship with your brand.
Cost-effective marketing
You surely want something that can help you save time and money while being a successful marketing campaign, and EDDM is exactly that. It is an effective marketing solution where every dollar counts, and compared to other forms of advertising, this one can bring you the most return on investment, as you won’t spend too much, but can gain a lot. You can also control the budget you spend on this, as you can choose as many neighborhoods or cities as you want, so whether you are a start-up looking to reach its first customers or a well-established business that wants to broaden its loyal customer base, this marketing solution can do wonders for your budget.
Boosting sales
The main of every marketing campaign is that in the end, you get more money from it, whether it is right now or years after. EDDM can introduce your company to people who are in your area really easily. If you open up a new store in a different area then you want to get as many people as you can to recognize you and know that you are there. Using this method you will achieve just that. The people in your locality will know now that they have a store nearby where they can go and see what they have to offer. This is great because you will get more traffic in your store and also more people will know that you exist.
Promotions and events
When companies use EDDM for informing the public about events or promotions that are happening they have done the right thing. You need a good way to get people to your store and by having some events or promotions done in-store then you can call people to come and see what you have to offer. This is a great way to promote your business quickly because many people jump on the occasion when there are things that they can get discounts on. Of course, you will have to see what kind of promotion or event you are going to hold but even if you give a 30% discount on all articles for a day you won’t be making a mistake.
Flexibility
Thinking about business flexibility brings a lot of good thoughts and positive sides, so you want to achieve this, and what better way than with EDDM? You will be free to design your marketing material just the way you like, and you can be as creative as possible, as the main goal is to reflect your brand’s mission and ideas. Send a vibrant postcard, a creative brochure, a coupon, whatever works for you, and your customers will be more than thrilled to work with you. Also, you can experiment with so many different colors, fonts, sizes, and layouts until you find the one that best reflects your company and that catches the most people’s eyes. Thanks to EDDM, your creativity has no limit, so do your best to find ways to be innovative and interesting to the people to whom you are sending this material.
It can boost your digital marketing
Even though these two types of marketing campaigns use completely different tools to reach the public, you can use EDDM to boost your digital marketing. For example, you can ask the people who got your mail to follow, and subscribe to some of your social media accounts. It would be great if you could get them something in return. For example, you can get them a 20% discount on some of your articles if they subscribe, or you could give them coupons or even an article for free. This can be really important for your growth because with digital media you can grow even more if the advertising sees that you are currently popular so they promote your business to more people.
EDDM can do wonders for your business when you use it properly, without complicated messages or visuals. Let it be simple yet creative enough to attract your customers’ attention and boost the relationship between you. This will strengthen your brand and make you stand out from others, which is the key to success.