Erika Watson
Erika Watson MBE is Director of Prowess.org.uk and a recognised authority on women’s enterprise, small business policy and leadership development. She has more than 25 years’ experience designing and leading enterprise initiatives at regional and national level. She was awarded an MBE for services to women's enterprise in 2009.
As founder and Chief Executive of WEETU, she established the UK’s first microcredit programme for women and contributed to national policy development on women’s entrepreneurship. She later founded Greenwell Consulting, advising public bodies, universities and enterprise organisations across the UK and internationally on strategy, programme design and impact evaluation.
Erika is currently completing a Master’s degree in Broadcast and Digital Journalism at the University of East Anglia. She writes and commissions evidence-led content on small business growth, economic policy, leadership and women’s entrepreneurship.
