Prowess accepts well-written guest blog articles that offer practical value to women who are starting, growing, or managing businesses in the UK. If you would like to write for us, the guidelines below explain what we publish, the standards we apply, and how to submit your pitch.
What we publish on Prowess
We are interested in news, comment, insight, and shared experience relevant to women in business. We prefer a clear, direct tone that respects the reader’s time and experience. Strong pitches typically fall into one of these areas:
- Practical guidance on starting or running a UK business, such as tax, employment, funding, operations, or marketing.
- Analysis of policy, funding, or market trends affecting women founders and business owners.
- Personal case studies and lessons learned from women running businesses in the UK.
We do not publish overtly promotional content, generic listicles, or articles about grey-area topics such as gambling, vaping, cryptocurrency trading, or adult services. For a sense of our current coverage and the UK business context we work within, see Women in Business: Key UK Facts and Setting Up a Successful Blog: A Guide for UK Women in Business.
Why write for Prowess
Prowess is the UK’s longest-standing editorial platform for women in business, online since 2001. A guest blog here reaches an established UK audience and carries the authority of a platform that has covered women’s enterprise for more than two decades.
Our readers are women founders, directors, freelancers, and professionals who need actionable, UK-specific information. They return to Prowess because our articles name real organisations, cite current data, and explain what the reader can do next.
Editorial standards for every guest blog
Every article on Prowess must give a UK woman running a business something she cannot find in a generic search. That means specific UK figures, named organisations, and practical guidance tied to the current regulatory and economic landscape.
Relevance to our readers
Your post must be relevant to women who are starting, growing, or managing businesses. Approaches can include tips, advice, information, shared experience, analysis, or comment. A general small business focus works well; do not explicitly focus on women within that unless it is pertinent, otherwise it can feel forced or patronising.
Originality and first publication
Your guest blog must be original and unique. It must not have been published elsewhere, including on your own website, LinkedIn, or Medium. You may repost articles on your own website a few weeks after publication, but you must state that the article was first published on Prowess and link to the original article on Prowess. We do not accept articles generated entirely by AI. You are welcome to use AI tools for research or drafting, but the final submission must be your own work and written in your own voice.
Length, structure, and formatting
Aim for between 800 and 1,200 words. Use short sentences, bullet points, and subheadings so readers can scan the page. Reading your draft aloud will help you spot awkward phrasing. Please suggest a title and a short teaser for the excerpt. If you include images, provide alt text and confirm you hold the necessary rights.
Evidence and UK sourcing
Back strong claims with named UK sources and the year of the data. Useful references include the ONS, ACAS, the British Business Bank, Innovate UK, the Alison Rose Review of Female Entrepreneurship, gov.uk, HMRC, and Companies House. For example, if you write about funding, reference current British Business Bank programmes, such as those covered in British Business Bank: New Funding Rules for Women Founders. If you write about workplace rights, reference ACAS guidance or the Employment Rights Act 1996.
Links and author attribution
Links to high-quality sources are welcome. You may include one relevant link to your own business within the article, plus a short bio link at the end. No overt commercial plugs: a useful, well-written article is a better advertisement for your expertise than a sales pitch. External links should use relevant, descriptive anchor text rather than “click here”.
Topics we are currently interested in
We are always interested in timely, practical angles on issues affecting UK women in business. Current priorities include the transition to Making Tax Digital, changes to employment rights and flexible working, funding routes for women founders, sustainable and responsible business practices, and the use of AI in small business operations. If you have expertise in any of these areas, we would particularly like to hear from you.
How to submit a guest blog
Send a brief summary of your proposed article, including the headline and three to five bullet points, to [email protected]. If we like the idea, we will ask for the full draft.
Please send your article as a Word attachment with simple formatting, single spacing after full stops, and a suggested title and teaser. Include a short author credit and a link to your website if relevant. We do not accept PDFs or articles pasted directly into the email body.
Editing and publication
All posts are reviewed before publication. We may sharpen the headline and make minor tweaks. Anything more substantial will be discussed with you by email and approved before publication. We aim to respond to pitches within two weeks, although response times may vary during busy periods. If the article is not right for Prowess, we will let you know and give you constructive feedback.
Your contributor bio and link
Contributors can include a short sentence at the end of the article with information about themselves and a link to their business website. Keep it to one or two sentences. We do not allow full author boxes or multiple promotional links.
Next steps to submit your article
- Read three recent Prowess articles to understand our tone and depth.
- Draft a one-paragraph pitch with a headline and three to five bullet points.
- Email your pitch to [email protected].
- If invited, submit a full draft of 800 to 1,200 words with sources and a short bio.
A guest blog on Prowess is a chance to share expertise with a UK audience of women in business. If your article is specific, practical, and properly sourced, we would like to hear from you.
