How to Catch Customer’s Eyes with your Social Media Visuals

Social media is an indispensable marketing tool. If your company is not using it then they are missing out on some golden opportunities. Some companies have used social media and abandoned it after not seeing results. They wrongly blame social media for not being worth it.

The reality is that they likely weren’t using it correctly and that you did not see good results because of that. There are a number of ways to use social media effectively and build your brand and increase revenue. You have to make sure that you are catching your customers’ eyes so it works out and you don’t waste time and money. In this article, we will go over several tips to help you out.

Use the right tools

There are a lot of editing software programs online that can help you make eye-catching visuals. For instance, you can use a banner maker to create the ideal social media profile cover image that will set you apart from the competition.

The trick is to use the right design tools for your needs. There are some that are very basic and will help you put some images together and in the right format for each social media platform. Others will help you edit the image and add a variety of graphics to make sure it stands out. For example, you can use a free background remover to easily remove
backgrounds from images, giving your designs a professional touch.

Pick the one that gives you the most options but is still easy enough to use without needing to be a graphic designer.

Use text

A brilliant-looking image will help catch a customer’s eye, but if it doesn’t have context, they will most likely keep scrolling. Within a split second customers have to understand why they are seeing the image and what it means.

This is why it can be important to place some text on the image so it can convey a more powerful message. The key is to not use too much text. Try to get the point across in three words so that it isn’t confusing and the image does its share of the work to get the point across as well.

Vary the format

An image can look a variety of ways so don’t limit yourself. Know when to use the right image and you will increase engagement. For instance, if you have information to convey that is not enough to fill an article, but too much to add to a photograph then an infographic is the best way to go.

Take a look at what others in your industry are posting and which ones get the most engagement. This is the type of image that will work best for you too.

Be consistent

Try to use the same colour scheme across your content material so that you can not only grab the eye of your customer, but will have them recognize it’s yours without even seeing the brand. This also involves posting the content and image at the same time or on the same day so people know when to expect it and look out for it.