Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

How to protect your game-changing business

Here are some of the key things you need to consider to protect your game changing business.

You have been inspired to set up your innovative, original and game-changing business. Now you need to make sure it flourishes safely. Growth brings opportunity, but it also brings legal and commercial risk. This guide sets out the key areas to address to protect your game-changing business as it scales in 2026.

According to the Alison Rose Review of Female Entrepreneurship, up to £250 billion of new value could be added to the UK economy if women started and scaled new businesses at the same rate as men. Yet British Business Bank figures show female-founded businesses still receive less than 2% of UK venture capital. Strong legal protections help you retain value, attract investment and avoid disputes that drain time and money.

Terms and conditions to protect your game-changing business

Your terms and conditions (T&Cs) are your first line of defence when something goes wrong. They set out what you will deliver, how and when payment is due, what happens if there is a defect or delay, and how you will handle disputes. Without clear T&Cs, you leave your business exposed to arguments over refunds, cancellations, liability and delivery.

Think carefully about whether a standard set of terms will suit every customer or whether you need bespoke contracts for larger clients, complex projects or one-off events. Bespoke agreements can address specific risks such as intellectual property ownership, confidentiality, milestones and limitation of liability.

UK consumer-facing businesses must comply with legislation that implies terms into contracts. The Consumer Rights Act 2015 sets standards for goods, services and digital content sold to consumers. If you sell online, by phone or mail order, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 still apply. These require clear pre-contract information, cancellation rights for distance and off-premises contracts, and transparent pricing with no hidden charges.

The legal landscape shifted in 2025 with the Digital Markets, Competition and Consumers Act 2024, which received Royal Assent on 24 May 2024. Its consumer protection provisions, which took effect in 2025, introduce new rules on subscription contracts, fake reviews, drip pricing and pre-contract information. If you sell subscriptions, use online marketplaces or rely on customer reviews, you must review your T&Cs and checkout processes against the new Act.

For business-to-business contracts, the Supply of Goods and Services Act 1982 and the Sale of Goods Act 1979 may still apply in certain circumstances, so make sure your contracts reflect the latest legal position.

Intellectual property to protect your game-changing business

For many game-changing businesses, intellectual property (IP) is the most valuable asset. Your unique product, creative output, branding or know-how can all attract protection, but only if you take the right steps.

Consider which IP rights are relevant:

  • Patents protect new inventions, products or processes. Apply through the Intellectual Property Office before you disclose the invention publicly.
  • Registered designs protect the appearance of a product. Unregistered design rights also exist but offer narrower protection.
  • Copyright arises automatically in original literary, artistic, musical and software works. It does not need registration in the UK, but keep records of creation dates and ownership.
  • Trade marks protect names, logos, slogans and other signs that distinguish your business. Registration gives stronger protection against copycats.

Before you launch a new product or brand, carry out clearance searches to check you are not infringing someone else’s IP. Inadvertent infringement can lead to costly court action, re-branding and lost sales. If employees or contractors create IP for you, make sure your contracts assign ownership to the business.

IPO data from 2023-24 shows that fewer than one in ten UK patent applications named a woman inventor. If your business is built on innovation, record inventions early, file before public disclosure and consider the IPO’s IP for Business tools.

Employment law to protect your game-changing business

As your workforce grows, so do your legal obligations. Getting employment law right from the start protects your business from tribunal claims, fines and reputational damage.

The Equality Act 2010 makes discrimination unlawful on grounds including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. Review your recruitment, promotion and dismissal processes to ensure they are fair, consistent and documented.

The Employment Rights Bill 2024-25 is reshaping UK employment law. Introduced in October 2024, it proposes a day-one right to claim unfair dismissal, subject to a statutory probationary period, and strengthens rights to flexible working, bereavement leave and protection from unfair dismissal for pregnant women and new mothers. Even if your business is small, prepare now by documenting performance issues, using fair procedures and keeping contracts under review.

Employees already have a right to request flexible working from day one under changes that took effect in April 2024. You must deal with requests in a reasonable manner and can only refuse them for specific statutory reasons. Employees also have a right to a written statement of particulars from their first day of employment, covering terms such as pay, hours, place of work and notice periods.

You must provide payslips, operate PAYE and offer statutory leave including maternity, paternity, shared parental, adoption and sick leave. From April 2026, the National Living Wage for workers aged 21 and over is £12.83 per hour, according to HM Treasury. Lower rates apply to younger workers and apprentices. Keep clear policies and records for holidays, absences and flexible working requests.

If you are considering dismissal, follow a fair procedure and the Acas code of practice. Unfair dismissal claims can be expensive and time-consuming, even if you believe you have good reason. Once you employ 50 or more people, the Information and Consultation of Employees Regulations 2004 may require you to inform and consult your workforce about the economic situation of the business and substantial changes to work organisation or contractual terms. Even below that threshold, good communication reduces risk and builds trust.

Keep your protections under review

Legal protection is not a one-off task. As your business evolves, revisit your terms, IP portfolio and employment practices at least annually and after any significant change, such as a new product launch, funding round or recruitment drive. Taking advice early is usually far cheaper than dealing with a dispute once it has escalated.

For more guidance on starting and scaling a business and business law, explore the resources on Prowess.

Hannah Ashworth

A UK business writer and editor covering enterprise, funding, and leadership for women founders. She writes practical, data-driven guides on grants, self-employment, and growth strategy - translating complex regulatory and financial information into clear advice for women running or starting businesses. Before joining Prowess, Hannah worked in small-business advisory and content strategy.