Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Social Media For Employers – The Legal Pitfalls

Social media is a minefield for employers. Sure, it has the potential to drive your business. But it can also, in an instant, ruin your reputation if you are not very careful. Its influence is felt by the overwhelming majority of businesses, whether the internet represents their primary line of contact with their clients, or […]

How to grow your business with social media

Social media has become an even more important part of any marketing strategy in the last year. During 2020 the number of social media users increased by 13%. So what more can you do to make the most of this marketing opportunity? In the UK two-thirds of the population use social media regularly and we […]

Who Should Be in Charge of Your Social Media Accounts?

Topshop has gone out of business this week. Once seen as an indestructible titan of the high street, its fall has been momentous. It’s perhaps no coincidence that the chain’s owner, Philip Green, did not own a smartphone and did not believe in social media.  Amazingly Green is not alone. So many of the successful […]

The Future of Business: 7 Ways to Grow Your Business Presence Online

By Jo Barnes of Your Lifestyle Business “Stand six feet apart, wear your mask, and stay home” has been the world’s slogan in 2020. The COVID-19 pandemic has made public safety a high priority to us all. It’s also the time to ask, “How are we keeping our small businesses safe?” I’m not talking about […]

5 Ways to Grow Your Business Using Social Media

Are you looking for a way to jumpstart your small business and gain more customers? If you’re not already using social media for this task, it’s time you jumped on board and joined the trend. Why? Because everybody’s on social media. Most people use it every day and can’t be separated from popular platforms such […]

Local internet marketing – 4 essential tips

The internet gives any business access to a global market 24/7. But what if your customers are mostly local? How can you channel the gigantic interweb to your tiny spot of the globe?