Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

The Wardrobe Angel: The best mistake I ever made

“What I thought was the worst mistake of my life turned out to be the best.” Being forced to edit her life and wardrobe, gave Stephanie Roper the inspiration for a business that brings all her skills and passions together.

Mobile Marketing is Necessary for Growth AND Sustainability

Studies have shown that mobile shoppers are more likely to make impulse purchases and have a greater conversion rate than their desktop counterparts. This is great news for ecommerce, providing you’re optimising the experience for these customers.

Turning Twitter into Turnover

Many small business owners are put off social media, because they do not know how to translate it into sales. So how do you turn Twitter into turnover?