Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Mobile Marketing is Necessary for Growth AND Sustainability

Studies have shown that mobile shoppers are more likely to make impulse purchases and have a greater conversion rate than their desktop counterparts. This is great news for ecommerce, providing you’re optimising the experience for these customers.

Turning Twitter into Turnover

Many small business owners are put off social media, because they do not know how to translate it into sales. So how do you turn Twitter into turnover?

Preparing a Social Media Marketing Campaign

Although there are a lot of different types of social media and many can be used to help promote your business there are three key players in the market: facebook, twitter and Google+