Prowess

SINCE 2002 · WOMEN IN BUSINESS

How to Catch Customers’ Eyes with Social Media Visuals

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Social media visuals are often the first impression a potential customer has of your business. For women-led businesses in the UK, where marketing budgets are typically tight and time is scarce, a strong visual strategy can mean the difference between being scrolled past and being remembered. The good news is that you do not need […]

How to Incentivise Your Sales Team: 10 UK-Focused Ideas

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If you want to incentivise your sales team and keep them productive, cash bonuses alone are rarely enough. UK women running small and growing businesses need reward strategies that fit tight margins, comply with HMRC rules, and reflect what salespeople actually value in 2026. The right mix of pay, flexibility, recognition, and career development can […]

Women in Tech Jobs UK 2026: Progress, Pay Gaps and Pathways

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Women in tech jobs UK now account for roughly one in four roles across the sector, but the headline figure hides a more complicated picture of progress, persistent pay gaps, and a leadership pipeline that still leaks women’s talent. For women running businesses, considering a career switch, or hiring tech talent, understanding where the sector […]

From baby loss to building a female-led healthcare business

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By Sam Naughton Before founding Cocoon, my career was in PR and communications, and for several years I worked in senior leadership roles including Head of Brand Communications at Yorkshire Tea. I loved the creativity and pace of corporate life, and I genuinely believed that was the industry I would remain in long term. LikeLike […]