Every product that leaves your stock shelf and travels to a customer has a story to tell. It goes on a journey that can improve someone’s life, make them feel a certain way or simply, bring them a whole lot of enjoyment. No matter what type of industry you’re working in, it’s important to see the process from all angles to ensure your customers are getting everything they deserve from you. When it comes to ecommerce success, you have to rely on word of mouth, brand reputation and positive reviews from your loyal customers. But, how can you make sure that these positive reviews keep coming so that new customers can be exposed to your brand? Although no magic method will completely transform the way your customers interact with your brand, you can make a handful of changes that will make a huge difference. Whether you’re providing incentives for customers to leave reviews, or you’re improving the quality of your products, you need to go above and beyond to make sure they’re on your side for the entire customer journey. Keep reading to learn more about the seven most common methods to guarantee positive reviews from your customers.
Accurate Delivery Times
When you’re working in the world of ecommerce, accuracy is key. Your delivery times need to be clear and you need to stay true to your word. As your business grows, this will be harder and harder to keep up with, which is why you need a plan in place for when you scale. With ecommerce fulfilment services, you will not only have peace of mind that your sales are accelerated, but you will also gain valuable time back as it’s all being handled on your behalf. This type of service reduces human error and becomes much more efficient, which means that the customer has a better overall experience with your company. If you’re looking to put customer satisfaction first, then working alongside a fulfillment center will help you obtain more positive reviews than ever before. It streamlines your operational processes and brings a new level of professionalism to your business too.
Use the Power of Social Media
Customers love it when you share their stories on social media, and it can become quite an exciting rush for them to be featured on your page. If you’re selling a product that has a particular impact on the way someone feels, or looks, you may find it useful to share customer stories with their consent. Digging deeper into their journey and exploring the personal side of their testimonial will help them to connect with other potential customers who have a similar story. There are so many companies who do this so well, by leveraging the power of social media.
Deliver on Your Promises
If your product promises to do something, you need to make sure it can actually follow through with these ideals. Being honest and transparent about what your product can do will also help you attract the right target audience who will benefit from what you’re selling. Be careful about the wording you use on your website and social media; make sure it can’t be misconstrued as something else.
Rectify Issues Quickly
There will always be the occasional business hiccup, but your approach can completely change the way your customer sees your business. If you are quick to step in and rectify any issues without a fuss, your customers are more likely to appreciate the extra effort and provide you with a positive review.
Offer Incentives
Why not offer your customers a generous incentive to leave a review on your website? This could involve a discount code, or being entered into a prize draw to win an exciting product that hasn’t been launched yet. You can use all sorts of different incentives to encourage your loyal customers to leave kind words about the experience they’ve had with your company.
Make the Review Process Simple
It’s no secret that people don’t really love leaving reviews, especially if they’re positive. You have to really make it easy for consumers to go through this process, otherwise they won’t want to go out of their way to figure it out. As a business owner, you already know how important customer reviews are for your business. Not only do they instill a sense of trust between your brand and a potential client, but they also work wonders for your wider brand reputation. It can be a fantastic marketing tool as well when you’re able to share endless positive feedback from people you have provided products to in recent months. Obtaining those high-quality reviews needs to be as simple as possible for the customer too, so make sure you include a link in an email, message them directly or encourage them to do so soon after they receive the product. Catching them earlier rather than later is the key to getting the high-quality review you truly deserve.
Be Outstanding
You can’t separate fabulous reviews from genuinely fabulous products or services for long. Trying to fake it or trick your customers might work for some time, but it is not a sustainable foundation for long-term business success.
Excellent customer service is a vital additional layer that no business can ignore those days. Providing outstanding service and going above and beyond for your customer will always be reflected in their reviews. Anything you can do to add a personal touch to your customer’s journey will be noted and taken on board as they progress through the buying process.
As you can see, there are a whole host of different methods to ensure that you always get a five-star review from your loyal customers. Putting these ideas into practice shouldn’t take too much time, money or energy, but you may need to switch up the way you work slightly along the way. So, if you’re looking to provide an outstanding service, make the reviews process as simple as possible and go above and beyond to meet your clients’ expectations, you can be sure that a top-notch review is always heading your way. Try out some of the methods mentioned above and transform your ecommerce business from stagnant to spectacular.