Franchising as a flexible choice for mums

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Many women, particularly mums, start their own company as a way to incorporate earning a living with caring for a family, and the number doing this is still growing. There is no shortage of women in franchising. Women like myself are launching their own franchises or buying into established models, fast-tracking their business plans in the process.

Why become a franchisee?

For a lot of women, one of the main lures of franchising is the flexibility you have. Starting a business from scratch often involves working long hours away from home. For many mums (and dads), this can create a problem with childcare and being able to spend quality time with the family. A franchise has a proven model that can be tailored to individual requirements. Mums may decide to work on a part-time basis throughout the whole of the year, or work during term time so that they can spend quality time with their children during the holidays.

Very often, women find it difficult to get back into the workplace when they have had children. Time constraints, caring for children when they are ill, and a lack of flexibility can all make finding work complex, which is why many choose to become their own boss.

For some, the prospect of venturing into the unknown by starting a business from scratch can be daunting, especially if they have never been in business before, but a franchisor has done that groundwork already, creating a proven business model that works. Franchisors offer training and support right from the start, so that although you are running your own business, you are never alone.

Making franchising fit

Starting a company is fraught with challenges, possibly risking a large financial loss if the venture doesn’t succeed. You will also have to invest in the franchise. And while it’s important to say that franchises are not without risk, it can be much easier to secure financial backing. Many financial institutions will recognise the security of a proven business model and the support you will receive. There’s always a risk attached to owning any small business and you need to do thorough research on any proposition you consider.

Starting a business can be daunting for anyone, but a franchise should provide the ongoing support you require to provide a confidence boost. Following the initial training, you will receive continued support from the franchisor and other franchisees. Although you are running your own business in the local community, you are receiving support from a much wider network, with an established brand behind you.

Am I a franchisee personality?

Many mums already possess the necessary qualities to become a franchisee. You should be able to work under your own initiative and be motivated, but being sociable is another admirable quality, especially when you are working with people of all ages, as you will need to be able to communicate on all levels. Organisational skills, a responsible attitude and conscientiousness are also desired attributes, and ones many women already possess. Mums spend most of their time organising a busy schedule and being responsible for others, which is a great help if you have a franchise. Stamina and good health will stand you in good stead too, as you will possibly be juggling your own business with family responsibilities.

Why choose a franchise rather than start your company?

Some women dream of starting their own business, but are worried about working longer hours than they can spare, a potential lack of skills and having little to no support. In those cases a franchise can provide a realistic opportunity.

Although you are running your own company, you have the back-up of the franchisor, who has a vested interest in your success. Having a network of other franchisees who identify with your position is also hugely reassuring.

Starting your own business from scratch involves locating suitable and affordable business premises, marketing, research, finding a market for the services or products, operational procedures and the running of the company. A franchisor has already done most of the spadework for you, helping you to realise your dream of running a successful business by doing what you enjoy most.

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