Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Cost-effective marketing strategies for small UK businesses

Technology has launched us into a marketing minefield. Do you need offline? Online? Above the line? Should it cost the earth? Will an online dialler improve customer relations? Should your webpage be CSS, Wordpress, self-hosted or custom-built?

Tips For Giving Your Business A Marketing Boost

Marketing is the lifeblood of your business. If you neglect it, then those cash arteries are going to clog up and start closing down! If you’ve noticed that sales are down or sluggish, then chances are it’s because you’ve become complacent about marketing. Even if you have developed a great marketing process, it is going […]

Marketing a vegan food business: how Victoria Prince built Energy Ball Recipes

When Victoria Prince started Energy Ball Recipes, she was working from her kitchen table, testing recipes and brand ideas alongside her marketing day job. She launched the business on Kickstarter and, within a year, had secured an exclusive range at Selfridges, dispatched hundreds of recipe kits around the world, been approached by Dragons’ Den producers, […]

Top 10 tips on doing business in Russia

It’s a mistake to assume the Russian market is similar to the European one. You need to think about which products and services will work in the Russian market, and which products will be in demand.