Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Efficient marketing strategies for small operations

Technology has launched us into a marketing minefield. Do you need offline? Online? Above the line? Should it cost the earth? Will an online dialler improve customer relations? Should your webpage be CSS, Wordpress, self-hosted or custom-built?

Tips For Giving Your Business A Marketing Boost

Marketing is the lifeblood of your business. If you neglect it, then those cash arteries are going to clog up and start closing down! If you’ve noticed that sales are down or sluggish, then chances are it’s because you’ve become complacent about marketing. Even if you have developed a great marketing process, it is going […]

Marketing Savvy Meets the Vegan Food Trend

When Victoria Prince started her business – Energy Ball Recipes – she was working on her kitchen table and putting together ideas alongside her day job in marketing. As interest grew in the niche concept she launched the brand on Kickstarter. Twelve months on and the marketing expert already has an exclusive range at iconic […]

Top 10 tips on doing business in Russia

It’s a mistake to assume the Russian market is similar to the European one. You need to think about which products and services will work in the Russian market, and which products will be in demand.

Guide: Marketing on a tight budget

Whether you are a start-up business on a tight budget or an established business trying to cut your marketing spend, there are a number of cost-effective solutions open to you.