Why Write a Marketing Strategy? A 2026 Small Business Guide

Marketing Strategies are a very useful process to go through to hone your message and to help you get your product or service to market successfully.
Cost-Effective Marketing Strategies for Small UK Business

Technology has launched us into a marketing minefield. Do you need offline? Online? Above the line? Should it cost the earth? Will an online dialler improve customer relations? Should your webpage be CSS, Wordpress, self-hosted or custom-built?
Market Your eBook: Clever Tactics for UK Women in Business

With over 1,000,000 new books published each year, you’re going to have to come up with some clever ways to market your ebook to get it noticed. Start here.
Share Your Business Story: Inspire UK Women Founders

Prowess visitors want more stories from ‘real’ women in business! Every woman who has gone it alone has a story to tell: what’s yours?
Reaching Potential Customers with SEO: A 2026 UK Guide

Consumers are fast-forwarding through commercials and paying less attention to billboards. Take a look around you. How many smart phones do you see? That’s how you need to reach them – SEO.
Guerrilla Marketing for Small Businesses: Should You Try It?

How to embark on a guerilla marketing campaign
Four UK marketing campaigns women-led businesses learn from

Social media trends are shaping mainstream marketing like never before.
Exhibition Tips for Small Businesses: Make Shows Pay

Trade shows offer real value to small businesses during a downturn. But, it’s more important than ever to see clear, value-based outcomes that will follow from your investment of time, effort and money.
How to use social media to promote your event: 2026 UK guide

When you get it right, social media marketing has the potential to transform your event promotions and add a whole new dimension to your events.
Shape Up Your Business: A Review for Women Founders

The founders of notonthehighstreet.com took their idea from the kitchen table to a £44 million turnover in 6 years. They share what they’ve learned, warts and all.