Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

5 Ways to Help Customers and Grow Your Small Business

It costs 5 times more to acquire a new customer than it does to hold on to the ones you already have. Turning that loyalty into more sales is often down to old-fashioned courtesy and consideration. Our top tips show you how.

Ethical Business: What Start-Ups Can Learn From the Co-op

Ethics are big business. And ethics are an important driver for growing numbers of new businesses too, many of which unfortunately fail to get the balance right between passion and profit. So what can idealistic start-ups learn from the success of the Co-op and the fair trade movement?