Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

How to Recognise a Functional Marketing Platform

Choosing a marketing platform is one of the most expensive software decisions a UK small business owner makes. Yet many women founders sign up to tools that look impressive in a demo but fail to deliver measurable results. Before you commit to another annual subscription, you need a clear way to judge whether a platform […]

Build Your Business into a Luxury Brand: UK 2026 Guide

Competing on price is usually a short-term strategy at best. Paradoxically it can be a safer bet to aim for a price position that is ‘reassuringly expensive’. Over time, who knows, you could be the next must-have luxury brand.

How to Improve Your Chance of Ranking in the SERPs

Ranking on the first page of Google is one of the most cost-effective ways to bring customers to a UK small business website. With Google holding the dominant share of UK search traffic, appearing in the top results for the queries your customers type can mean the difference between a quiet month and a steady […]

Small Business Marketing Lessons From UK Advertising Experts

Small business marketing lessons from advertising experts remain essential reading if you run a company with limited budget and big ambitions. With more channels than ever, it is easy to spread spend too thin or chase trends that do not serve your customer. The following lessons draw on current UK research and expert practice to […]

Starting a Dental Surgery in the UK: Your 2026 Guide

Opening a dental surgery in the UK is one of the most regulated routes into business ownership, but it can also be one of the most resilient. Dentistry remains in high demand, with NHS patient access under pressure across England, Scotland, Wales and Northern Ireland. For women dentists ready to move from associate to practice […]