Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Starting an Online Business in the UK: 6 Rookie Mistakes

UK consumers now spend roughly £1 in every £4 online, and ONS retail sales data from 2024 shows internet sales accounting for around 27% of total UK retail sales. For women founders, the opportunity is significant: the Alison Rose Review of Female Entrepreneurship estimates that closing the gender entrepreneurship gap could add up to £250 […]

Why the UK Urgently Needs More Women in Skilled Trades

Women in trades remain one of the most underused talent pools in the UK economy. Despite decades of equal-opportunities legislation, skilled manual roles such as plumbing, electrical installation and carpentry are still overwhelmingly male. With construction facing a severe skills shortage and an ageing workforce, the case for attracting, training and retaining more women in […]

Prowess Awards Roll of Honour: 2007 and 2008 Winners

It’s important to celebrate achievements – Awards do it so well! Sadly Prowess hasn’t been able to run an awards programme for a few years, but here we celebrate the many women who have won a Prowess Award in the past.

Build Sustainability into Your Brand: Online and In-Person

Building sustainability into your brand is no longer a nice-to-have. For women in business across the UK, it is becoming a commercial necessity. Customers, employees, investors, and suppliers increasingly expect companies to show credible environmental and social commitments, not just polished marketing statements. A sustainable brand is one that embeds responsible practices into its operations, […]

Attitude Is Key to Business Success for UK Women Founders

After more than two decades running businesses and working in business support and economic regeneration across the UK, I keep returning to the same question: why do some founders thrive while others, with equally good ideas, struggle to gain traction? Funding, sector, timing and location all matter, yet the factor that consistently separates sustainable success […]

Money Habits UK Women Should Master in Their Twenties

Your twenties are the decade when small financial choices compound into long-term outcomes. Whether you are climbing a career ladder, freelancing on the side, or planning to start a business, the money habits you build now will shape your options for years. The good news is that you do not need a large salary to […]