Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

How to Build a Strong Brand with a Tiny Budget in 2026

You do not need a five-figure marketing budget to build a brand that customers remember. For women running small businesses in the UK, a clear identity, consistent visuals, and the right free or low-cost tools can create the same professional impression as an expensive agency rebrand. The trick is to spend time on strategy before […]

What Women Founders Can Learn from Successful Franchises

Whatever sector you work in, there are lessons from successful franchises you can apply. According to the 2018 British Franchise Association and NatWest survey, the UK franchise industry contributed around £17.2 billion to the economy and employed more than 710,000 people. Those figures show that franchising is far more than fast food: it is a […]

Ethical Business: What Start-Ups Can Learn From the Co-op

Ethics are big business. And ethics are an important driver for growing numbers of new businesses too, many of which unfortunately fail to get the balance right between passion and profit. So what can idealistic start-ups learn from the success of the Co-op and the fair trade movement?