Mothers of Invention: How Two Mums Built a Children’s Footwear Brand
How the ‘power of the playground’ helped two mums, with no design experience, invent and launch Splats.
Direct Marketing Basics: A Guide for UK Small Businesses
Direct marketing is any unsolicited contact with potential customers to make sales or raise awareness. This guide sets out the different types of direct marketing and outlines the advantages and disadvantages of each.
Turning Twitter into Turnover
Many small business owners are put off social media, because they do not know how to translate it into sales. So how do you turn Twitter into turnover?
Exhibition Tips for Small Businesses: How to Make Trade Shows Work
Trade shows offer real value to small businesses during a downturn. But, it’s more important than ever to see clear, value-based outcomes that will follow from your investment of time, effort and money.
Reaching Potential Customers with SEO
Consumers are fast-forwarding through commercials and paying less attention to billboards. Take a look around you. How many smart phones do you see? That’s how you need to reach them – SEO.
Why write a marketing strategy? A practical guide for small businesses
Marketing Strategies are a very useful process to go through to hone your message and to help you get your product or service to market successfully.
Business headshot tips UK: how women in business can get ahead with a great photo
First impressions count. If you operate online you need to have a great professional head shot. Here are our top tips for getting ahead with a great head shot.
Don’t Let Your Reputation Precede You
To help businesses to keep their online reputation under control, online reputation management has gained significant importance.
Can You Have Too Many LinkedIn Connections? A Quality-Over-Quantity Guide for UK Women in Business
Don’t waste time on LinkedIn and other social networks with techniques that are simply intent on connecting with more people or adding more followers. You will be disappointed by the return on your investment.
Pinterest for Business: How UK Women-Led Businesses Can Drive Sales
A slice of Pinterest for you? What is it and how can it work for your business?