Prowess Journal

Prowess

SINCE 2002 · WOMEN IN BUSINESS

Halla Tómasdóttir: Feminine Values Still Reshape Finance

Halla Tómasdóttir built Icelandic investment firm Audur Capital on five feminine values in finance: risk awareness, straight talking, emotional capital, profit with principles and independence. When Iceland’s banking system collapsed in 2008, Audur Capital stayed solvent while larger institutions failed. Her 2010 TEDWomen talk showed that finance does not have to be aggressive, opaque or […]